From CEO to AI Strategist: I've Transformed 50+ Companies with Generative AI
Book the keynote that turns AI confusion into competitive advantage. Live demos, actionable strategies, and immediate momentum—delivered by an experienced CEO.
Selected organizations I've advised and spoken for
How I Help Leaders
Three proven approaches that transform AI from confusion to competitive advantage
Demystify AI
See what generative AI really means for your business through live demos.
Equip Your Team
Build confidence and give people the tools to embrace change.
Deliver Results Fast
Unlock energy and measurable improvements within weeks, not months.
About Greg
Greg Nieuwenhuys is an experienced CEO, Chair, and keynote speaker on Generative AI. He has led and chaired companies including Bever, Cotswold Outdoor, Mammut, and Wattbike, and now serves as Chair of Nodor International, the global leader in darts with the Winmau and Red Dragon brands. As Senior Partner at Generative AI Strategy, he helps private equity funds and business leaders implement AI with a practical, people-first approach. A passionate mountaineer and ultra-endurance athlete, Greg brings the same clarity, grit, and momentum from the mountains to the boardroom.
What leaders say about Greg's AI presentations
"Greg did a brilliant job at inspiring our team about AI and provided clear, high-impact next steps."
CEO
Chief Executive Officer
Pentland Brands
"Greg brilliantly demystified AI with tailored demos and gave our CEOs real, actionable insights."
Head of Investment
Investment Director
3i Private Equity
"Inspiring and high-energy—Greg mapped AI use cases to our strategy and turned them into clear next steps."
Heiko Schaeffer
CEO
Mammut
Senior Partner at Generative AI Strategy
Greg has helped over 50 businesses strengthen value propositions, accelerate growth, and build highly energized teams—typically seeing measurable results within weeks of engagement.
AI Strategy Consulting
Help executives integrate AI with strategy, people, and technology for measurable results.
Team Transformation
Build highly energized teams that embrace AI change and deliver results within weeks.
Growth Acceleration
Strengthen value propositions and accelerate growth through proven AI implementation.
Ready to transform your organization with AI?
Learn more about Generative AI Strategy's proven approach to AI transformation.
Endurance Leadership
Greg brings the same grit from the mountains to the boardroom. Father of five, he approaches every transformation with the endurance mindset that's defined his career: relentless focus, proven systems, and the stamina to deliver when others would quit.
8,000m Peaks
Climbed and skied down Cho Oyu (8201m) in Tibet
100-Mile Ultras
Two-time UTMB finisher (100-mile Alpine ultramarathon)
National Champion
Three-time Dutch National Champion in ski mountaineering
Featured Media
Podcasts, interviews, and articles featuring Greg's insights
Podcasts & Interviews
LinkedIn Post - Generative AI Strategist
YouTube Interview
YouTube
YouTube Interview
YouTube
Articles & Press
Why Now?
AI Adoption is Accelerating
Companies that act now will have a 2-3 year competitive advantage. Early adopters are already seeing 30%+ productivity gains.
Window is Narrowing
The "easy wins" phase is ending. Organizations that delay AI transformation will face steeper competition and higher implementation costs.
Strategic Timing Matters
Set your AI strategy before budget cycles lock in. Teams need clarity and confidence to move forward with purpose and results.
Ready to Get Started?
Limited Speaking Slots Available
Greg's calendar fills quickly. Book now to secure your preferred dates.
Response time: 24 hours • Custom content available
Let's talk about your event
Ready to inspire your team with AI transformation insights? Greg delivers high-impact presentations that create immediate momentum.
Response time: 24 hours • Custom content available • International bookings welcome